FENDI 2024 ILLUSTRATED REPORT
CHLOE DESCHAMPS
HOLLY HINDMAN
MOLLY FLYNN
SURITHI RAVIENDRAN
Crafting an Effective Marketing Mix and Communication’s Campaign
I worked with a team of four people to focus on amplifying Fendi’s brand presence in the UK market, exploring the intricacies of Gen Z’s consumer perceptions and current market trends. My role on the report was to create an effective marketing mix and communications campaign, which I then got the opportunity to present to Emanuele Sanglaletti (Communication’s Director at Fendi).
Reflection Questions
Was your group Fendi Brief successful?
While it did not get through to the final stage of working with Fendi, we did get valuable feedback and positive comments that our project was well received.
What did you like most about it?
It really pushed me out of comfort zone! We had to present this to Emanuele Sanglaletti and infront of other amazing candidates. This really improved my presentation skills when speaking infront of large groups of people.
What did you learn from this experience?
I learnt that in order for my very creative campaign to come true!! I would have to have the biggest budget in the world. Emanuele said that this would be more successful if I focused on one great idea and went into more detail. (His favourite one was the secret book club because it was creative but also fit with Fendi’s brand image.)